One thing that is rarely talked about are signatures used in email messages. Organizations often leave it up to their staff to set up a signature in their email software. While this might seem fine, how do you ensure that every email leaving your organization has a professional look and feel to it? Are the signatures boring without much detail? How do you control email signatures sent from mobile devices?
Research has shown that email signatures can be an effective marketing tool if used properly. Take a read through the book from J. Peter Bruzzese titled “Conversational Office 365 Email Signatures” (get a free copy at https://www.exclaimer.ca/office-365-email-signatures/guide) and you’ll see just how valuable signatures can be!
One of the struggles is that it is difficult to enforce a corporate signature. To add to that, employees often work with several mobile devices which is even more complicated. What if we could make this process easy? Wouldn’t it be great if you had a tool that made creating signatures (and we mean nice ones!) simple? We’ve found a great tool that we’ve been using here at PCM for the last few months called Exclaimer (www.exclaimer.ca). We’ve used this tool to implement a standardized signature across all our staff. It no longer matters whether an email is sent from a desktop, browser, or from a handheld; the same, consistent signature is attached.
Once you’ve mastered a consistent email signature, you can then move into other creative uses like marketing messages or adding disclaimers to the bottom of emails.
If you’d like to learn more about how to standardize your corporate email signatures or how to use them as marketing tools, feel free to contact us and we’ll be sure to help you get started!
