Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a modern business. Web services and platforms that provide automated SEO reports like WordPress, Google and Raven tools tend to oversimplify their advice.
When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand.