For the past couple of years, Microsoft’s smartphones have been struggling to keep up with Android and Apple devices. Although Microsoft sells their handsets at lower price points and are constantly trying to improve user experience, the Windows Phone just isn’t cutting it in the consumer market.
Apps. We need them for entertainment, organization and for work. In the 21st century, more businesses need more apps to stay ahead of the competition. And as iOS and Android phones continue to dominate the market with popular apps, the lack of services available for Windows phones put Microsoft in a tough spot.